How To Create And Setup Google Ads Account-Hi, are you looking to learn how to start using Google Ads account to drive customers or traffic to your business? First you have to know you have to create and set up your ads account, why not read below to find out how
Getting into paid advertising can be scary, but we’ll show you that setting up an account in Google Ads is easier than you think. To start using apps in the Google environment, you must set up a Google Ads account.
Signing up for this site and making an account is free and easy, and it only takes a few minutes. In this post, we’ll show you the best way to do it and discuss some things to think about first.
In this article, we’ll learn how to set up a Google Ads account and some recommendations and tips.
How Does Google Ads work?
Google Ads is an online advertising service that costs money and is run by Google.
The search engine company used to call this service Google Adwords. In 2018, they changed the name to Google Ads.
It still works the same way: when a user searches for a term, their search results are shown on a search engine results page (SERP). One of these results could be a paid ad that used that term. For instance, here are the search results for “fitness coach.”
You can see that the top of the SERP is filled with ads. Also, they look almost exactly like expected search results, except that the word “Ad” is in bold at the top of the post.
This is good for the advertiser because most people click on the first result on Google when they look for something. But buying ads on Google doesn’t always guarantee the number one spot. After all, you’ll probably be fighting with many other marketers on Google Ads for the same keyword.
How To Create A New Google Ads Account
1. Pick your Google account or make one.
You need a regular Google account (LIKE A GMAIL ACCOUNT) to set up a Google Ads account. You can skip to the next step if you already have a Google account and use Gmail. But if you don’t have a Gmail address or if it’s a personal email address, you’ll need to make a different account for your business.
Read More: How To Create A Gmail in 2024
Go to accounts.google.com and click Create account > To run my business to make a Google account.
2. Sign up for Google Ads
Make sure you’re signed in to your new Google account and go to ads.google.com to sign up for Google Ads. After you choose your account, the first step for setting up a new campaign will be shown to you. Don’t worry; you can set up a simple campaign and pause it if you’re not ready to go live. Now we’re ready for step three.
3. Create Your first Ad
Now, Google will take you right to the first step of creating a Smart campaign. This is not necessary! We also don’t suggest it because it’s the automated option that gives you less control over your account. Click “Switch to Expert Mode” below it instead:
How to use Google Ads – Switching to Expert Mode In this case, you will have more direct control.
This will let you start from scratch when making a campaign. Here, we show you all the steps you need to take to make your first Google Ads campaign. Here is where you can also watch the video:
How Do You Make Your First Advertising Campaign Better?
You have now signed up for Google Ads. What’s next? Now is the time to start your first effort.
Google is easy to use. This is good because paid ads can sometimes be hard to understand.
Here’s how to set up your first campaign in a few easy steps:
- You must first sign in or have an account to use Google Ads.
- On the screen on the left, click “Campaigns.”
- Click the “+” button and then choose “New Campaign.”
- Pick a goal for your first advertising effort.
- Then choose the goals you want to reach and click “Continue.”
- Choose the subject of your campaign and click “Continue.”
- Now you’re ready to start your campaign!
- You can set up ad groups for your business to make more than one ad campaign. Optimization is another excellent way to make sure people click on your ads.
Optimization of Google Ads is a critical process. Improving your account, marketing, keywords, targeting, and ads are all part of it. By optimizing your Google ads, you can save money while still getting more visitors and making more sales.
So, keep that in mind when you make your first advertising effort. When improving your Google Ads, keywords and other SEO techniques make a difference.
Tips For Creating Your First Ads
Write as many titles and summaries as you can. You want to have a lot of copies to choose from, and as you go along, you’ll get better at how you say things. Ads can stand out if you develop new word combinations and themes.
Learn about the business and what makes you and your competitors stand out. Research may seem like a lot of work, but it pays off. Take chances in your ads. Try other things to see what works best when writing different headlines and summaries. How will people remember your ads?
Talk to your buyers and the people you want to sell to. Set up calls or Q&As with people in your perfect market and ask them what would get their attention in an ad. Set up RLSA and display remarketing programs. These are low-cost, ongoing campaigns that will help your bottom line.
Frequently Asked Questions About Google ads account
1.   What should I do if Google cancels my Google Ads account?
If you have an unpaid amount, your account may be closed. But don’t worry; you can quickly regain your budget by taking a few simple steps. If you pay your bills immediately, your report will be opened again.
If your Google Ads account has been used for less than 15 months, you can quickly get it going again in 4 steps.
3. How to switch Google Ads to “Expert Mode”
Brilliant campaigns’ automation technology and ways to save time can help businesses of all kinds. You can switch from Smart Mode to Expert Mode if you want more advanced tools or different types of campaigns in Google Ads.
Once signed into your Google Ads account, click the Settings button in the top right corner.
Choose Change to Expert Mode.
Notes: You can’t switch your account back to Smart Mode once it’s in Expert Mode. But you can always change your Smart campaigns from Expert Mode, just like any other ad campaign.
Conclusion
Advertisers who know how to set up a Google Ads account can save time and money by using it smartly in Smart Mode and Expert Mode. After you do these things, your Google Ads account will be set up and ready to use! Your promotion goal will soon be within reach.